Birds need the right habitat to survive. Exactly what type and how much habitat they need depends on what they eat, how they find their food, and what they require in their nesting site. Some bird species can live in a wide range of habitats and are comfortable in suburban or urban environments. Others have more specific habitat requirements, such as those that need large areas of old growth forests.
Plain and simple, habitat is important, and that's why we want to pay it forward by donating 10% of all sales to conservation organizations that work to protect habitat critical to migratory and breeding birds. I haven't decided which organizations specifically, but will figure it out this year, and update this page with more information once ready.